Seven Small Business Blasts – StartupNation’s Tried-and-True Pearls of Wisdom:

1)      Go for 10% of a watermelon instead of 90% of a grape

v     Be willing to share equity and revenue in order to create a much bigger opportunity – at the end of the day, it’s all about creating value! 

2)       Use the "CEOs" of communication

v     Create a regimen of communication with Customers, Employees, and Owners, and make it a two-way street for maximum impact

3)      Outsourcing is in!

v     Delegate certain tasks and activities to outside experts and service providers to reduce distractions from what you're truly good at doing.

4)      Hitch your wagon to a star

v     Team up with strategic partners who can accelerate your growth and help you achieve your goals

5)      Harness the power of PR

v     Getting your press releases picked up in the media is a low-cost, extremely powerful way to boost awareness and ultimately sales

6)      Manage your burn rate

v     Control the outflow of dollars so they don't end up controlling you. Use our battle-hardened Cash Management Report to be sure you’re smart about your burn rate!

7)      Know thy end game

v     Work backward from your ultimate "dream-come-true" to where you are today and define all the steps necessary to achieve your desired ending. Remember, “life plan” comes before “business plan.”

Bonus Blasts:

For the Bonus Small Business Blasts referenced during the speech, go to this forum posting at StartupNation.com to learn about the bonus Blasts and to join in the discussion on any of the points covered during the speech.