2009 Workshops:

Presentations from the Conference

At the conference we handed out a password to use in the field below that grants access to copies of the speaker presentations from the various workshops available for viewing and download. Submitting an incorrect password will redirect to this page.

Detailed Workshop Information

Session 1

Building Your e-IQ:  Affordable Ways to Track Trends, Engage Customers & Seize New Opportunities for Growth

Looking to uncover profitable new trends? Want to learn more about your customers’ needs and your prospects wants and build your competitive intelligence?  Learn how businesses today are tapping online resources and digital tools like surveys, research, social media and polls to drive sales, build connections and influence opinion.  

Presented by: Carol Wolicki & Jeff Fortescue

Security in the Digitally-Driven, Mobile Workplace: Why Anti-Virus Software Is Not Enough 

Do you know the ten ways that a lack of security can kill your business?  Cyber security is a cost of doing business today and requires vigilance to protect your data, your networks, your IT investments, your privacy and your ability to perform day in and day out. 

Presented by: Dennis Coglianese

The Profit-Driving Website: Better Branding, Customer-Centered Design and Smart Navigation Tactics for High-Performance Sites

Looking to generate more profits? Find new leads? Learn the most common mistakes that keep websites from becoming selling powerhouses. What are the strategies that will drive traffic to your site and your online success?  Learn how to go viral and go big!

Presented by: Dan Droz

Why Green is the New Black: How to Cut Your Operating Costs with Sustainable New Energy Practice

Learn how energy efficient practices and alternative sources like solar, wind and geothermal energy can dramatically cut operating costs.  What are the potential sources of funding for businesses who want to utilize more energy efficient, cost effective practices?  Learn how to keep your business in the black while supporting the use of renewable resources.

Presented by: Lee Ann Briggs & Stan Kabala

Session 2

Mining Social Media: 20 Strategies for Building, Managing & Profiting from Your Online Networks

You’ve heard all the buzz and put your toe in the water with Facebook and Twitter™. Now what?  Businesses are still exploring these new digital frontiers and looking for ways to monetize their social networks. How do you manage your multiple social networks? How do you use them to drive sales?  Learn how real companies are capitalizing on Web 2.0.

Presented by: Joanne Quinn-Smith, Tracy Certo, Melissa McGavick, & Susan Tresatti

Industry Watch: Top Business Technologies for 2009 & Beyond

The technologies are changing fast, bringing with it new challenges and new opportunities. Discover the upcoming trends that may provide tremendous new opportunities, including the iPhone, mobile marketing, Google Wave, informatics, emerging trends, mobile marketing, email 3.0 and cloud computing.

Presented by: Nathan Martin & Joe Polk

The Profit-Driving Website: Why You Can’t Afford To Ignore the Power of Search Engine Optimization and Marketing

Your website is up and it looks great, but are people finding you when searching online for your business or service? Are you converting visitors to customers? Learn how to leverage the power of search engines and what it takes to climb to page one search listings (the most coveted Internet real estate).   Hear the search engine marketing tips that will drive quality traffic to your site, of-page and off-page optimization strategies and how to leverage social media sites.

Presented by: Bob Faletti & Carolyn Kozlowski

Fast-Track Sales:  Top Technologies to Optimize Your Sales Operations & Opportunities.

With more customers and employees, growing businesses need to find ways to manage their expanding sales operations.  Learn about the technologies that can help you streamline the process, track leads, shorten sales cycle and increase your sales success.  What are the best today’s best strategies and technologies and how are businesses today cashing in on digital age communications like webinars, podcasts and video conferencing to generate new leads and maximize sales opportunities?

Presented by: Bruce Smith, Michael Malloy, & Christine Hennessey

Bigger Bang Budgets:  How to Lower Your IT Costs & Squeeze the Most Value from Your Technology Investments

How do you get the tools you need for less?  Are you getting the most from your existing technologies?  Learn the key analysis tools to evaluate your needs, explore leasing and outsourcing options and learn what other businesses of relative size are spending on IT in terms of percentage of their budgets.  Get advice from experts on when to invest wisely in new technologies and how to get the most value from them.

Presented by: Robert Zacharski & Dave Wilke

Session 3

Driving Your Online Earnings:  e-Commerce Strategies for Maximizing Your Prospecting, Conversion and Selling Power

Want to ramp up your online profits and sell to customers around the world?  Learn the strategies to convert more prospects to customers, how to drive “ideal” traffic to your site with linking strategies and online advertising, and website design and architecture. From website design strategies to online advertising and outreach, learn the keys to maximizing your online earnings.

Presented by: Karen Puchalsky

Advertising & PR 2.0:  Budget-Friendly Practices for Building Sales & Market Share in the Digital Age 

Interactive marketing is exploding and Forrest projects that it will represent 21 percent of all marketing spent by 2014.  How has PR evolved and how can you use traditional PR practices in new digital ways to get media coverage, promote events and get your company noticed.  How can you capitalize on the explosion of mobile marketing platforms and PPC advertising?  Learn the tip and tactics to get the most bang for your PR and advertising investments.

Presented by: Curtis Brown & Deanna Ferrari

Talking Telecommunications: Voice, Video, & Internet Tools for Business

Learn how businesses like yours are saving money and increasing sales thru VoIP, wireless, web conferencing and more!  Learn the latest communications tools for the 21st century enterprise and how they can help you conquer new markets, cut costs and expand your outreach.

Presented by: Representative from IP Logic

Blogging 101: How to Get Started, Build Readership & Make Money.

With more than 133 million blogs indexed by Technorati, it’s clear that blogging is a major new media force in today’s Web 2.0 society. But businesses are still learning how to leverage them to drive new business, establish their brand and reach new markets.  Learn how to get started, attract readers and turn your blog into a potential money-making venture.

Presented by: Ryan Smaretsky & Jason Mosley

2008 Workshops

View the 2008 Workshops here.