Making e-Connections: How To Engage Your Prospects, Employees & Customers with Real-Time Voice and Web Conferencing
With the evolution of web conferencing tools, it’s now easier than ever to collaborate remotely, in real-time, over the Internet with customers, employees, vendors and prospects. Not only are these tools convenient, they are also valuable business development tools that make sharing documents, making presentations, demonstrating products and facilitating connections easier and more cost-effective than ever before. Learn the benefits of tools like WebEx, VoIP, Dimdim and how businesses like yours are using them to their advantage.
Peter Hornberger, Blended Learning and Consulting Specialist, Kutztown University SBDC
Peter Hornberger holds a Bachelor's of Science Degree in General Business with a Minor in Geography from Kutztown University of PA (2000) and a Master's of Business Administration from Kutztown University of PA (2001).
Peter maintains the position of Blended Learning and Consulting Specialist at the Kutztown University Small Business Development Center.
He has been involved with the Kutztown University MBA Association and is a member of the Editorial Board for the Kutztown University Alumni magazine.
Peter also participates as a Trainer for the United States Hispanic Chamber of Commerce Foundation BizFest program that works nationally to promote youth entrepreneurship.
Tim also serves as an Adjunct Professor of Business at Grove City College teaching courses on e-commerce. He earned a BA in Music from Grove City College and a M.Div. from the Pittsburgh Theological Seminary.
Don Martin, Program Manager of Learning Resources, Kutztown University SBDC
Don Martin is a regionally recognized business developer, mentor, public speaker and master salesman.
He was the founder and former owner of Learning Resources Technical Training Consultants, Inc. and Partners In Change Inc., both highly successful companies in training and organizational development. In both companies, he took the clients to the cutting edge of training and OD methodologies at a production level. The team building project for the Saturn Corporation achieved the fastest plant turnaround in General Motors history and saved $45 million as a result of the team building venture.
He has successfully designed, developed and delivered a nationally recognized learning program for small business. In May of 2007 , he was recognized for his work by the administrator of the SBA at a Summit on Technology. As Program Manager of Learning Resources for the Kutztown Small Business Development Center, he has made them a leader in the field of on-line learning and has developed programs that encompass the full range of entrepreneurs.
Don is a graduate of West Chester University with a Bachelor's Degree in the Social Sciences and holds a Masters Degree of Education from Pennsylvania State University. He has received many awards from both business and civic groups Don's experience and dedication to making a difference in the lives of all the people with whom he connects and the organizations or companies he mentors will help them to achieve their goals and their vision.
Don co-authored the book The Entrepreneurs Guide to Successful Leadership published by Praeger Publishers in 2008.
Master of Multitasking: Killer Tools For Organizing Your Business, Boosting Your Productivity & Saving Time
Time is money so how do business owners and managers get more time out of every day? Attend this session to discover some of the new technologies and tools that are helping businesses like yours work more efficiently and cost-effectively. Learn the latest in mobile tools, online calendars, contact management software and integrating your online and offline information. Learn if its time to update your tools or practices for streamlined operations and high-performance.
Stephen Rosen, Domino Effect
Kirsten Womack,Two Tech Divas
 |
KIRSTEN A. WOMACK,
OWNER
IM-MACK-ULATE IMPRESSIONS |
| Kirsten A. Womack is a Professional Virtual Assistant and Tech Diva, she has over 20 years experience in Customer Service, Human Resource Support, Events Planning, Sales & Operations Support and Executive Administration experience. Kirsten has provided support service to high level executives, company owners, start-up organizations and entrepreneurs. Kirsten's organizational skills lend themselves to assisting her clients in reducing the amount of time spent on administrative tasks while increasing their time spent on revenue generating tasks. Visit www.kirstenwomack.com |
Never Lose A Lead: Top Sales & Lead Management Solutions For Optimizing Opportunities
Keeping a steady flow of prospects moving through your sales pipelines takes discipline, a plan and the right tools. Learn about technologies that can help you manage inquiries, reduce the sales cycle, maximize your marketing dollars and avoid a deal-flow deficit. Hear how to make the most of every opportunity for a sale with CRM, best management practices and lead tracking.
Steve Smith, Plus Consulting
Bruce Nelson
Bruce D. Nelson is the President of Vertical Solutions-an R.L. Nelson and Associates Company. He holds both a B.S. in Accounting from Duquesne University and a M.S. in Information Technology from Carnegie Mellon University. Prior to joining the firm Bruce was in Public Accounting for 3 years, most recently in Deloitte and Touche’s audit practice. As a consultant and manager with Vertical Solutions, Bruce has been involved in the planning, implementation and support of hundreds of technology related projects for small and midsized organizations throughout region.
The ABCs of e-Mail Marketing: The Latest Trends, Best Practices & Fundamentals to Maximize Your Online Opportunities
E-mail is one of the most cost-effective and powerful marketing tools available today but recipient preferences, standards and tactics are evolving rapidly. Through real-world case studies, you’ll walk away with ideas that you can apply to your own business on how to use e-mail to increase conversions and glean powerful customer preferences and insights. Hear the integral role that e-mail can play in your business growth and success through discussions of best practices, top strategies and affordable online tools.
Abu Noaman, Elliance
|
|
| Abu Noaman is a true American entrepreneur. From practically
nothing, he catapulted Elliance to the national scene as a Business 2.0
"Top 18" Internet Development Firm.The company's five-year sales growth
rate of 213 percent landed Elliance on Inc. Magazine's list of the
fastest growing companies located in America's inner cities. Their
Ennect brand of online marketing tools won Cisco's Growing with
Technology Award and earned the company the distinction of being a
finalist for Dell's Excellence in Innovation Award.
Noaman enjoys helping organizations learn how to use the Web to get
customers, keep customers and get more customers. |
A Behind the Scenes Look at Site Optimization: What You Need to Do for Higher Search Engine Rankings (SEM Part I)
Unlike the famed field of dreams, building a website is no guarantee that quality traffic will come. Search engine marketing tactics help raise your visibility on search listings but research shows that 68 percent of online visitors do not venture past the first page. So how do YOU land on this valuable piece of electronic real estate? Learn about metadata best practices, copywriting standards and keyword density, search-friendly coding and link building, as well as key reporting and metrics.
Greg DiMedio, CSG Interactive
Greg DiMedio has dedicated his career to improving the way people and businesses interact and communicate over the Web. As president and founder of CSG Interactive, Greg specializes in bringing professional Web marketing programs and solid Web design talent to his clients.
With more than 14 years of experience and an MA in Rhetoric and Linguistics, Greg is able to analyze and understand how users use search engines to find client websites. His company specializes in SEO, Pay-Per-Click Campaigns, Web analytics, and lead generation campaigns. Greg has provided solutions for clients like GlaxoSmithKline, McDonald’s, H.J. Heinz, and CMU.
Search Engine Marketing: How to Use Pay-Per-Click SEM to Outrank Your Competitors (SEM Part II)
Organic search marketing methods are not the only way to achieve critical page-one status on top engines. Pay-Per-Click, or paid search, is a quick and simple way to drive traffic to your website. How do you make the most of paid online advertising opportunities? Learn the importance of keyword research, bid management and creating copy that attracts the right leads? What are some of the pitfalls of PPC and steps to control costs, attract quality hits and get more sales for your clicks.
Robert Stein, Institute for Entrepreneurial Excellence, Katz School of Business, University of Pittsburgh
Information technology consultant Robert Stein is a nationally renowned innovator and advisor in the technology industry. He founded Active Network, Inc. (ActiveWin.com), an Internet portal providing Microsoft news, and has developed an extensive knowledge of operating and information systems. A recipient of Microsoft’s Most Valuable Player Award, for which the company selects only 1,000 IT experts worldwide, Mr. Stein is experienced in improving project management, assessing costs and creating enterprise-wide, integrated information systems. He received his M.B.A. with a concentration in Information Systems, from the University of Pittsburgh Katz Graduate School of Business.
Boosting Your Business With a Blog: How To Get Started & Get Noticed
Weblogs, one of the most powerful and popular e-media tools, provide millions access to your published content, ideas and expertise. Blogs also tend to rank higher in search engines, making them an effective and inexpensive tool for promoting your business and services. Which blog software should you use and how can you use it to create an entire website? How have other business owners used them successfully? Learn what you need to know to become a great blogger and how to capitalize on your blog to attract new business, drive traffic to your website and establish your expertise in your industry.
Donna Baxter, Two Tech Divas
Donna M. Baxter is the CEO and Web Mistress of Soul Pitt Media, a
graphic design company, and TheSoulPitt.com, one of the fastest
growing niche web sites receiving over 450k views per month which
focuses primarily on the Pittsburgh's Minority community and was voted
Best Local Community Site in the East USA by BlackWebAwards.com.
Donna's motto is "Get Online or Get Left Behind" and is on a mission
to educate minority and women business owners on the POWER of the
Internet. Donna is also part of the popular digital coaching duo
2TechDivas.com. Find out more about her by visiting
www.donnambaxter.com
Kirsten Womack,Two Tech Divas
|
KIRSTEN A. WOMACK,
OWNER
IM-MACK-ULATE IMPRESSIONS |
| Kirsten A. Womack is a Professional Virtual Assistant and Tech Diva, she has over 20 years experience in Customer Service, Human Resource Support, Events Planning, Sales & Operations Support and Executive Administration experience. Kirsten has provided support service to high level executives, company owners, start-up organizations and entrepreneurs. Kirsten's organizational skills lend themselves to assisting her clients in reducing the amount of time spent on administrative tasks while increasing their time spent on revenue generating tasks. Visit www.kirstenwomack.com |
Websites That Work: Tips for Turning Your Site Into a Lead Generating Machine
Strategic website design not only helps to rank sites highly on search engines, but it critical to keep prospects and customers engaged when they find you. Discover the laws of conversion when it comes to site design, navigation and the benefits of a flexible content management system. Learn tips for enhancing the user experience and how to ensure that your website reflects your marketing goals and objectives. Hear the methods that expert e-marketers use to turn prospects into customers with the latest practices in design, content, graphic and user-friendly navigation.
Robert Faletti, Blue Archer
Mr. Faletti has over 12 years of executive management, consulting, and entrepreneurial experience. Mr. Faletti began his career as the founder of Thunder Woods, a catalog corporation focused on outdoor recreation. After selling Thunder Woods, Mr. Faletti became VP of Marketing at Keystone Precision, a manufacturer and distributor of fishing tackle. Prior to co-founding Blue Archer, Mr. Faletti focused on building the national practice for E-Commerce Strategy and Revenue Enhancement at Arthur Andersen Business Consulting.
Mr. Faletti is Past President of ACG Pittsburgh and BNI of Western Pennsylvania's Circle of Excellence. He regularly speaks concerning internet strategy and website-related topics.
Using Social Media and Viral Marketing To Increase Brand Awareness & Sales
The explosion of social networks provides never-before-seen customer acquisition opportunities for businesses to promote their brands and penetrate new markets. With podcasts, blogs and messages boards, user content reigns supreme. How can your business benefit from sites like Digg, StumbleUpon, LinkedIn and Facebook? What are the key strategies for effective social marketing and how do you capitalize on the phenomenon that is viral marketing, the digital equivalent of offline word-of-mouth advertising, for customer acquisition opportunities. How do you encourage viral marketing and pass-along factor in the electronic space?
Misty O’Connor, Point Click Learn
Joanne Quinn-Smith
Joanne Quinn-Smith is the CEO of Dreamweaver Marketing Associates.
Keeping on the cutting edge is crucial to effective marketing. Joanne is the host of a weekly pod cast called Techno Granny which airs each Monday at 7am on Talkshoe. The pod cast helps entrepreneurs learn how to navigate today’s technology. She is also the host of three other pod casts including Positively Pittsburgh Live, The Monday Morning Marketeer, and Professionals with Impact. All pod casts are hosted and archived on www.TalkShoe.com. Current projects include: Web 2.0 Guerilla Branding Training™
and the launch of PositivelyPittsburghLiveMagazine.com, a multi media resource for and about Pittsburgh.
When You Need It, When You Don’t: Evaluating the Value, Cost & Usability of New Business Technologies
IT tools are evolving rapidly but one thing hasn’t changed—they are still a significant investment. How do you determine which ones are right for you, if the expenditure makes sense and how to get the biggest returns for your new technologies? How can you utilize technologies wisely to reduce operating costs, improve efficiency and enable collaboration with customers and vendors? When is it time to invest in IT staffing and what are the viable alternatives? Learn what you need to consider before making your next IT move.
David Wilke, Wilke & Associates
David M. Wilke has spent his seventeen-year certified public accounting career assisting small businesses. He received his Bachelors and Masters degrees from Duquesne University in 1989 and 1990, respectively. Currently he is the owner and managing partner of Wilke & Associates, LLP, a certified public accounting firm, which he founded in 1998. His activities include writing articles, presenting seminars, and volunteering consulting services to aid small businesses, of which he was awarded the 1997 Small Business Administration’s Accountant Advocate.
Art Bigler, Bigler Group, LLC
Art Bigler, owner and president of Bigler Group, LLC, has over 30 years experience in the technology industry serving a wide range of customers. His entire career has been focused on the application of computer technologies to help solve his customer's critical business problems.
His highly successful career includes positions of increasing responsibility with the Compunetics, Inc., Essex Group, Contraves-Goerz Corporation, Digital Equipment Corporation, Marconi Communications and WAWD Systems.
Art earned his degree in Electrical Engineering with a focus in computer and communication systems from the University of Pittsburgh.
Your Employees and The Internet: Is Your Company and Bottom Line At Risk? The online actions of your employees can create company liabilities, lower productivity and impact your bottom line. What are the consequences of use of e-mail and the Internet? How can you protect your company from disclosures or use of confidential information? What are some practical guidelines for developing a manageable and fair Internet usage policy? How can you legally monitor online activities? Learn how to protect your company’s reputation and assets, while preserving employee productivity and profits.
E-Commerce Websites for Small Business: Pitfalls, Possibilities & Profitability
Are you interested in selling products online? The workshop will cover the essential elements involved in setting up and maintaining a successful e-commerce site. What the best product database and shopping cart options available? What are the ins and outs of online payment processing? How do you create solutions that work for your unique customers? Learn how to build a site that promotes buying and repeat business.
Lawrence Maiello, Maiello, Brungo & Maiello, LLP
John Prorok, Maiello, Brungo & Maiello, LLP
E-Commerce Websites for Small Business: Pitfalls, Possibilities & Profitability
Are you interested in selling products online? The workshop will cover the essential elements involved in setting up and maintaining a successful e-commerce site. What the best product database and shopping cart options available? What are the ins and outs of online payment processing? How do you create solutions that work for your unique customers? Learn how to build a site that promotes buying and repeat business.
Tim Sweet, Consolidated Communications
As Consolidated’s Web Sales Manager, Tim’s oversees all web sales, web development consulting, marketing consulting, and client relationship management. Since 2000, Tim has assisted a diverse group of large and small companies and organizations in planning web sites, e-commerce systems, and online database applications. His additional areas of expertise include website strategy, mass e-mail applications, and search engine optimization. Backed by a 13-year
history of serving the non-profit industry prior to Consolidated, Tim has acquired a broad understanding of human dynamics and communication tactics, which benefit his client relationships. His particular strengths and interest lie in helping small businesses and non-profit organizations effectively leverage and maximize growth opportunities via strategic web initiatives.
Tim also serves as an Adjunct Professor of Business at Grove City College teaching courses on e-commerce. He earned a BA in Music from Grove City College and a M.Div. from the Pittsburgh Theological Seminary.
