This is an in-person and online workshop

Digital Marketing Basics for the Small Business Owner is a practical, beginner-friendly workshop designed to help entrepreneurs confidently navigate today’s digital landscape. Participants will learn how to build a strong online foundation starting with a Google Business Profile, professional website, and search engine optimization to increase visibility and credibility. The presentation breaks down major social media platforms, helping business owners understand where their audience is and how to show up effectively. Attendees will also gain insight into content creation strategies that educate, engage, and convert customers. This session equips small business owners with actionable steps they can implement immediately to start, grow, and prosper online.

Key Takeaways

• How to set up and optimize a Google Business Profile as a free digital storefront
• The pros and cons of DIY websites vs. hiring a professional, and what makes a website effective
• A clear understanding of SEO basics and how search visibility drives organic traffic
• Which social media platforms matter most for different audiences and how to use them strategically
• Best practices for content creation, including consistency, value, and strong calls-to-action
• Why email marketing is still one of the most powerful tools for customer retention
• How paid digital ads (Google & Meta) work, when to use them, and how to set goals before launching