Four Fast Facts about Digital Marketing

Four Fast Facts about Digital Marketing

Digital Marketing is on the rise but still, there is some confusion among small businesses as Digital Marketing has a lot of moving parts. Here is a quick summary of Digital Marketing!

Digital and traditional marketing are NOT the same things

Traditional marketing includes some of the oldest forms of marketing tactics and does not involve the internet. Channels include print ads, direct mail, broadcast, newspapers, and radio. Digital marketing, on the other hand, is delivered through channels like search engines, websites, social media, email, and mobile applications.

There are 7 main categories of digital marketing tactics

Digital marketing tactics operate through 7 main online marketing channels: Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media marketing, pay-per-click advertising (PPC), affiliate marketing, and email marketing.

Google gets over 2 trillion searches within a year

It’s no wonder search engines are one of the most popular ways to leverage your brand. This further corroborates why search engine optimization (SEO) and search engine marketing (SEM) are high-performing digital marketing tactics that are worth the spend with your advertising budget.  

In 2021, global digital ad spending will reach almost $400 billion

Digital ad spending is on the rise and even projected to experience 17% growth. Further, it does not look like digital ad spending will be slowing down anytime soon …. it’s projected to reach $526 billion spent by the year 2024!

Next Steps

Our consultants here at the Duquesne University Small Business Development Center can assist you with your small business. We offer no-cost business consulting in Southwestern PA. You can request consulting here.