Blog

Whatever you do, marketing always starts with identifying your target market. There are three ways to identify your target market. First, you could do market research with your prototype or minimum viable product especially, if you have a unique product (same for service businesses). Read more

Building a relationship is key for marketing and selling. If there is no trust, no human element, you cannot build a relationship, and you will struggle to sell. Today, telling your story is not an option. It is a must! Read more

Branding is a great tool to differentiate your business and acquire loyal customers. It helps you to create a community around your business and beat the competition without dropping your prices. Read more