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Tunca Cali

Tunca Cali
Tunca Cali is the Marketing, Training and Informatics Manager of the Duquesne University Small Business Development Center. He earned his MBA degree from Duquesne University. He has worked with several clients over the past years and helped them to develop marketing strategies as well as marketing and coordinating the training events offered by the SBDC.

Choosing the Right Business Structure

Choosing the Right Business Structure

You are about the begin your new journey by starting a new company. One of the first things you need to address is choosing the right business structure for your new venture. Read more

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Marketing Tips for Reopening During the Coronavirus

Marketing Tips for Reopening During the Coronavirus

It's been two months since the shutdown and still most businesses are closed. Coronavirus has been destroying lives and businesses. As we are slowly approaching the reopening phase, nobody knows what waits for us in the future. Read more

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Surviving the Coronavirus: 19 Practical Tips

Surviving the Coronavirus: 19 Practical Tips

As the pandemic continues to impact our lives, its impact on small businesses has already become unmanageable. In this post, we provide you the practical steps that you can apply today and lessen the impact of coronavirus on your business. Read more

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How to Find Your Target Market and a Magic Tool to Use

How to Find Your Target Market and a Magic Tool to Use

Whatever you do, marketing always starts with identifying your target market. There are three ways to identify your target market. First, you could do market research with your prototype or minimum viable product especially, if you have a unique product (same for service businesses). Read more

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Sharing Your Story

Sharing Your Story

Building a relationship is key for marketing and selling. If there is no trust, no human element, you cannot build a relationship, and you will struggle to sell. Today, telling your story is not an option. It is a must! Read more

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