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Tunca Cali

Tunca Cali Tunca Cali is the Marketing, Training and Informatics Manager of the Duquesne University Small Business Development Center. He earned his MBA degree from Duquesne University. He has worked with several clients over the past years and helped them to develop marketing strategies as well as marketing and coordinating the training events offered by the SBDC.

Marketing Tips for Reopening During the Coronavirus

Marketing Tips for Reopening During the Coronavirus

It's been two months since the shutdown and still most businesses are closed. Coronavirus has been destroying lives and businesses. As we are slowly approaching the reopening phase, nobody knows what waits for us in the future. Read more

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Surviving the Coronavirus: 19 Practical Tips

Surviving the Coronavirus: 19 Practical Tips

As the pandemic continues to impact our lives, its impact on small businesses has already become unmanageable. In this post, we provide you the practical steps that you can apply today and lessen the impact of coronavirus on your business. Read more

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How to Find Your Target Market and a Magic Tool to Use

How to Find Your Target Market and a Magic Tool to Use

Whatever you do, marketing always starts with identifying your target market. There are three ways to identify your target market. First, you could do market research with your prototype or minimum viable product especially, if you have a unique product (same for service businesses). Read more

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Sharing Your Story

Sharing Your Story

Building a relationship is key for marketing and selling. If there is no trust, no human element, you cannot build a relationship, and you will struggle to sell. Today, telling your story is not an option. It is a must! Read more

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Branding: Giving a Life to Your Company

Branding: Giving a Life to Your Company

Branding is a great tool to differentiate your business and acquire loyal customers. It helps you to create a community around your business and beat the competition without dropping your prices. Read more

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